Producing professional, competent, global-minded, and entrepreneurship  human resources in Tour and Travel Operations who are capable to play an active role in developing the nation through the process of education, research and community service.

• organizing education and training that can produce highly competitive graduates with ethical competency and characteristic based on local wisdom  especially in the field of Tour and Travel Operations
• Carrying out research in the field of Tour and Travel Operations which gives positive contribution to society, country and international community.
• Organizing community service activities in the form of counseling and training in the field of Tour and Travel Operations in the context of community empowerment.
• Producing mutual cooperation locally, nationally, and even internationally.

• Producing high quality of education in order to prepare workforces who have professional ability in the field of Tour and Travel Operations to be able to compete in fulfilling needs of local and global industries to improve the level of social life.
• Producing beneficial research in the field of Tour and Travel Operations to the community.
• Producing effective activities in the field of Tour and Travel Operations and able to contribute to the society.